Spitfire taking aim at the colonies

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Moosehead Breweries, the oldest brewer in the land of the maple leaf has signed a deal with Shepherd Neame to start disrupting that beer of true Britishness, Spitfire, in said land and its neighbour to the south. This should see spitfire available from September, i recommend you try it if your looking for that authentic British Ale, something i think these markets are lacking. Accept no imitations.

Spitfire will be available on draught for the first time in 50-litre kegs and also on sale in 330ml bottle six packs (packed four per case for trade) and 12 x 500ml bottle cases. Packs and keg tap handles feature Union Jack branding.

Shepherd Neame export manager, Olly Scott, said: “The US deal means Shepherd Neame beer will be available in the USA for the first time since 2001 and that’s very exciting for us. We know drinkers value greatly the heritage of our brewery and quality of our beers. Meanwhile, signing Moosehead Breweries as our new distributors for Canada will expand our distribution to new provinces — again, it’s a hugely exciting prospect.”

Moosehead Breweries’ vice-president for sales and marketing, Jim Eagles, added: “We know our customers have huge affection for Spitfire Ale — it’s a quintessential English ale which is supported by a very cheeky marketing campaign that really resonates with people. It’s great that two companies with such shared ambitions, and whose pasts mirror each other so closely, meet the demand we know exists for Spitfire in North America.”

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