There is an old saying that goes something like “you can’t polish shit”, Well apparently Carlsberg never got that message because that’s exactly what they’re trying to do with their Tuborg brand. It appears that Carlsberg has gotten it into their head that they can turn Tuborg into a premium brand by redesigning the glasses and making the beer 4% as opposed to 4.6%. Its not only the glasses that will get a redesign though because every aspect of this beer will be changed, The glasses, The bottles, The labels and even the beer tap medal will all see a change.
David Scott, director of brands and insight at Carlsberg UK, said: “There is strong consumer demand for premium beers at 4% ABV, and Tuborg’s new positioning will significantly strengthen licensees’ offer in this segment. We’ve further broadened the brand’s appeal to premium lager drinkers, which will attract new customers, while our master brewers have ensured that there’s no compromise on taste for Tuborg’s loyal following.”
They’re going to showcase this beer at Glastonbury and many other music festivals this summer, Could they be trying any harder to appear cool? Don’t fret though because that wonderful Tuborg taste is still very much there, So fear not it will still taste like piss but it will come in a fancy new glass.